Today we’re lucky to have L.M. Stull visiting to discuss what platform is best for you.
Self-publishing and ebooks have changed the publishing world as we know it. Recently, I’ve noticed a growing trend with self-publishers and even small presses, and that is their books are available only as an ebook. And this got me thinking…
By limiting the availability of our product, are we limiting the marketability of our book… and ourselves as authors?
Most indie authors strive to prove to readers that they are just as good, if not better, than authors who are published by traditional means. And after all, we try to make our covers just as appealing, to conduct ourselves with the same level or professionalism, and finalize a product that will blow the masses away. But I do wonder by having a book available only
digitally if we aren’t limiting our overall potential.
Marketing ourselves, our product, and our platform should occur more than just online and I think a lot of self-published authors are missing this very important part of the equation. Getting out in the public, pounding local pavement and sharing our product with actual people – traditionally published authors are doing it, why shouldn’t we? If your book is available only digitally, how do you conduct book signings? Surely we can’t sign everyone’s kindle and admit it, passing out author cards, bookmarks or photographs just doesn’t have the same feel as an actual book.
Now believe me, I understand the appeal of ebooks. For one, your royalty rate is higher than that of a paperback/hardcover, and it’s one less formatting job that you have to worry about. And I even understand publishing it electronically first, working out any remaining kinks, and then making it available as a paperback/hardcover. But if we are going to go
head-to-head with traditional publishers and authors, in my opinion, I feel as
though we need to be mimicking their marketing campaign and show them we mean
business, just like they do. Prove to the readers that we are no different.
As indie authors we already have to deal with the stigmas that have been associated with self-publishing: that our product is slapped together, that we self-publish because we weren’t good enough to be traditionally published. These stigmas make it all the more important for us to not completely deviate from the literary mold that has been tried and tested for many of year.
So, for me, having a paperback for sale is about more than just having our product available on different platforms; it is about proving to the literary community that we take our product seriously, and not to mention preserving it for future generations to relish and enjoy.
Now, I’d love to hear your thoughts!
Originally a Washington, DC native, L.M. Stull now resides in Southern Virginia. She has
always been a creative person and studied classical piano and dance from a young age.
During the day you will find her chained to a desk at a law firm. Yes, she works for
lawyers. Now you understand why she writes about creatures . . . Boom! At night
she channels her inner creative monster and writes (sorry, she doesn’t turn into a werewolf or anything).
When she’s not writing or feverishly taking orders from attorneys, she laces up and
runs (and sometimes drinks wine…yeah, okay maybe more than sometimes).
There are several ways you can go about stalking her on the web if your little heart
so desires:Twitter , Facebook, Goodreads (Hint: she’ll totally think you’re awesome if you add her upcoming books to your to-read pile) and of course, her really cool Website. She also runs the Fellow Writer’s Group on Facebook.